The Most Valuable Seconds in Media Content The harsh truth: if your audience doesn’t stop scrolling, nothing else matters. Grabbing their attention is the first step to turning doom-scrollers into people who actually engage with your story and brand. Online attention is brutally short and limited. People are wired to decide instantly if something is […]
Category: Blog Post
The Creator Struggle No One Talks About Enough As a creator myself and someone who has worked with brands, social media managers, and even TikTok corporate, I’ve seen both sides of the equation. The pressure to hop on trends and stay culturally relevant can feel never-ending and burnout is real. You scroll through your feed, […]